Black Friday is just around the corner, and I’ve been working really hard on this year’s sales campaign. The first time I ever ran a full campaign was during our Mother’s Day sale back in April, and I learned so much from that experience.
My biggest takeaway? The online world is an ecosystem, one that piggybacks on itself. It’s like Legos: a system of blocks where, if you know what you’re building, it becomes a matter of stacking the right pieces together. And just like Legos, you can’t rely on a single block to hold everything up. You can’t only run Meta ads, or only post on Instagram, or only send emails. The entire ecosystem has to talk to each other: ads, social media, email marketing, website updates, landing pages, and every touchpoint your customer sees. When all those systems are aligned and pointing toward the same goal, then all you need to do is press on the gas pedal.
I still remember that first campaign. I watched the sales roll in and thought, Oh… this is how this works! The excitement was unreal. And yet, to be honest, I’ve only been able to achieve that level of success during big sales campaigns. I haven’t quite figured out how to create that same momentum consistently, month after month. (One day!)
This week, though, everything is lined up. My ads creatives are done, my social content is scheduled, my emails are ready to go. Come Monday, I’ll hit “go” on all of it. The second time around isn’t less work, but it is easier, because I have real data to build on instead of guessing.
I can do everything in my control, but at the end of the day, I’m still at the mercy of the market and the current economy. I do wonder: are people willing to spend on quality and durability right now? Or are wallets tighter this year?
Either way, I’m showing up and giving it my all. That’s all I can ever do.
With love,
Maria