Founder's Journal

Control

A few weeks ago, my marketing intern Luna pitched a full photoshoot concept to me. I loved it. She had a photographer friend lined up, models, a vision, a whole...

Launch

So much happened this week, both personally and behind the scenes at KAEIU, that it was hard to choose what to write about. After much deliberation, I want to share...

Trust

I am a very loyal customer. If I love something you make, you have me for life. Case in point: I still use Bare Minerals. They got me with their...

Zombie

There is very little that will get me to a movie theater these days. We have a laser projector in our bedroom with surround sound and a pantry fully stocked...

Spiral

Why is it so hard to learn the lessons? This week the boys started school. The night before, instead of the excitement I had been anticipating for months, I felt...

Liminal

A specific liminal moment. That is where I am right now. Summer ending. School starting. KAEIU on the edge of a new chapter. I think the reason I write these...